Privacy Policy

At Oaksmith Flooring Ltd, your privacy is of the utmost importance to us and we are committed to safeguarding our user’s privacy whilst providing a personalised and valuable service.  When we use the terms “we”, “us” or “our”, we are referring to Oaksmith Flooring Limited.

Oaksmith Flooring Ltd is registered in England and Wales (13870420) and our registered address is Unit 705 Merlin Park, Ringtail Road, Burscough, Lancashire L40 8JY.

This privacy notice covers the services provided by our website and when we capture personal data from customers and potential customers within a showroom environment.  We will always treat your personal information as confidential and in accordance with applicable data protection legislation.  The purpose of this statement is to inform people what information is collected about you when you visit our site or visit our showroom, how the information is used if it is disclosed and the ways we protect your privacy.  By visiting and submitting information via our site, you are accepting and consenting to the practices described in this statement.

What information do we collect about you and how do we use it?

In order to provide you with the best possible service, we sometimes need to collect information about you.  We only ask for information that we have a reason for and will only use this information for the reason it was intended.

We collect information about you in a number of ways, including but not limited to; when you register with us, request a home visit, book appointments, request samples, order or reserve products online, sign up for our newsletters, enter competitions, or claim discounts.  In our showroom, we may collect your information if you request a quote, or discount, or place an order for products, samples, or services.

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:


In specific situations, we can collect and process your data with your consent.

For example, when you tick a box to receive email newsletters.

When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.

Contractual Obligations

In certain circumstances, we need your personal data to comply with our contractual obligations.

For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.

Legal Compliance

If the law requires us to, we may need to collect and process your data.

For example, we can pass on details of people involved in preventing fraud or other criminal activity.

Legitimate Interest

In specific situations, we require your data to pursue our legitimate interests in a way that might be reasonably expected as part of running our business and which does not materially impact your rights, freedom, or interests.

For example, we will use your purchase history to send you or make available personalised offers.

We may also send you direct marketing emails when you shop with us and do not choose to opt out – this is often called a ‘soft opt-in’.

We may also combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products/services.

We may also use your address details to send you direct marketing information by post, telling you about products and services that we think might interest you.

With your consent, or when you shop with us and do not choose to opt-out from receiving our emails (‘soft opt in’) we may use your personal data, preferences, and details or your transactions to keep you informed by email, text, or telephone about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.

When we collect personal data

We collect data for a number of reasons both on our website and in our showroom.

We may collect any or all of this information to help deliver our goods or services.

Name and address: this is collected for the delivery of your goods.

Email address: to be as green as possible, we may email you items such as your invoices, but we also like to keep you informed of the status of your order (this is optional and we’ll always provide a printed copy if you’d prefer).

Telephone numbers: this is collected should we need to get in contact with you about your order or enquiry.  We will not call you for anything else.

Contact Us Form

We will collect the following:

First and Last Name – So we know what to call you

Email address – So we can contact you or provide you with information

Telephone number – To allow us to call you if you prefer this method

Order Samples

We will collect the following:

First and Last Name – So we know what to call you

Email address – So we can contact you or provide you with information

Telephone number – To allow us to call you if you prefer this method

Postal address – So that we can post the samples


We will collect the following:

First and Last Name – So we know what to call you

Email address – So we can contact you or provide you with information

Telephone number – So we can get in contact with you

Postal address – So that we attend the appointment, deliver goods purchased, and in relation to payments

Online Orders

We will collect the following:

First and Last Name – So we know what to call you

Email address – So we can contact you or provide you with information

Telephone number – So we can get in contact with you

Postal address – So that we can deliver goods purchased and in relation to payments

Newsletter Sign-Up

We would like to send you information about our products and services of ours.  You have the right to stop us from contacting us for marketing purposes, and if you no longer wish to be contacted for marketing purposes, please email unsubscribe or email

How we use your data

We want to bring you offers and promotions that are most relevant to your interests at particular times.

We sometimes share your personal data with trusted third parties.  For example, delivery couriers, and representatives visiting your home, for fraud management, to personalise our offers to you.

We provide only the information they need to perform their specific services.

They may only use your data for the exact purposes we specify in our contract with them.

If we stop using their services, any of your data held by them will either be deleted or anonymised.

These may include:

  • Companies who support our website and other business systems
  • Marketing suppliers who help us manage our communications with you
  • Google and/or Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our website.
  • Data insight companies to ensure your details are up-to-date and accurate
  • To help personalise your journey through our website we currently use the following companies, who will process your personal data as part of their contracts with us:
    • Google
    • Instagram
    • Facebook
    • YouTube
    • Pinterest
    • Mailchimp
Third Parties

To help us improve our products and services, we may also send you a link to take part in a 3rd part survey with Survey Monkey.  This is completely optional, and you can check their terms and conditions before continuing.


We may capture personal data when you use our car park and showroom operated for the security of both customers and staff.  These systems may record your image during your visit.


We currently use a range of cookies to help our site functionality and to make our communications and marketing more effective.  Full details are listed in our Cookie Policy.

How long we retain data

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

Some examples of customer data retention periods:

  • When you place an order, we’ll keep the personal data you give us for ten years so we can comply with our legal and contractual obligations.
  • If your order included a warranty, the associated personal data will be kept until the end of the warranty period or a minimum of ten years.
Enquiries and Samples
  • If you request samples, get an estimate, or have a home visit we will keep your data for ten years.
Access to your Information and Corrections

You have the right to request a copy of the information that we hold about you.  If you would like a copy of your personal data, please email or write to us at the following address: Oaksmith Flooring Ltd, Unit 705 Merlin Park, Ringtail Road, Burscough, Lancashire L40 8JY

We want to make sure your personal data is accurate and up to date.  You may ask us to correct or remove information you think is inaccurate.

You also have the right to be forgotten.  If you would like us to start the process of removing your data, please let us know using the above details.

Changes to our Privacy Policy

We may change this privacy policy at any time, and such changes take immediate effect.  Any changes we make to our policy in the future will be posted on this page and, where appropriate, notified by email or via a notification on our site.


Please don’t hesitate to get in touch with us about our privacy policy, the information we hold about you, or if you have a complaint.

You can email us at

Or you can write to us at:

Oaksmith Flooring Ltd

Unit 705 Merlin Park
Ringtail Road
L40 8JY

Any contact with be dealt with by the appropriate GDPR Officer.

This privacy policy is valid from January 2023.

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